ELLA RAY | Holistic Brand Consulting
SOUNDSTONEZ
Artist Academy
build your independent global music brand
The All-In-One-Membership: Guidance that goes beyond ordinary voice training!
I am here to elevate your artistry with a unique, holistic approach to help you find your signature sound, grow a raving fanbase, and build a real business around your music,
to become a global icon - without a record label.
Join the exclusive waiting list for the 2026 LAUNCH!
The All-In-One-Membership:
Guidance that goes beyond ordinary
voice training!
I am here to elevate your artistry with a
unique, holistic approach to help you find
your signature sound, grow a raving fanbase,
and build a real business around your music,
to become a global icon - without
a record label.
Join the exclusive waiting list for the
2026 LAUNCH!
WHAT´S INSIDE
A Community Chat with 6 separate chat rooms in which I give high-touch and in-depth feedback on your weekly submitted videos. My feedback covers 6 essential pillars.
A Community Chat with 6 separate chat
rooms in which I give high-touch and
in-depth feedback on your weekly
submitted videos.
My feedback covers 6 essential pillars.
Build your signature sound with expert guidance in technique, performance, and vocal health.
Build a unique songwriting voice and craft compositions that captivate listeners over and over again.
Turn your music into professional tracks —with expert guidance in recording, mixing, and mastering.
Craft a cohesive personal brand, style, and merchandise that sets you apart
and fans can´t stop thinking about.
Grow a raving fanbase and get your music heard —with expert guidance in marketing both online and offline.
Turn your music into a sustainable business with expert advice on business strategy, distribution, and more.
Build your signature sound with expert
guidance in technique, performance,
and vocal health.
Build a unique songwriting voice and
craft compositions that captivate listeners
over and over again.
Turn your music into professional tracks
—with expert guidance in recording, mixing,
and mastering.
Craft a cohesive personal brand, style,
and merchandise that sets you apart and
fans can´t stop thinking about.
Grow a raving fanbase and get your music
heard —with expert guidance in marketing
both online and offline.
Turn your music into a sustainable business
with expert advice on business strategy,
distribution, and more.
Is This Mentorship Right for You?
This program isn’t for everyone.
It’s for the singer between 20 and 40 who writes songs and admires artists like:
Adele
Hozier
John Legend
Sia
Billie Eilish
Amy Winehouse
Aretha Franklin
Ella Fitzgerald
Whitney Houston
Jennifer Hudson
Michael Bublé
Jessie J
Fantasia Barrino
and more
—musicians who move people with authenticity and soul, not just catchy hooks.
THIS IS FOR YOU IF YOU:
Value meaningful music that uplifts, inspires, or heals,
rather than chasing trends or quick fame.
Want to grow holistically—not just technically,
but creatively, emotionally, and professionally.
See music as a calling to impact others
and express truth, not just a career move.
Crave mentorship and community with like-minded,
driven artists who share their values.
Enjoy creating music in genres like Pop, Soul,
Jazz, Gospel, or World Music.
Through this program, you will:
Discover and refine your signature sound
Gain mastery from vocal performance to music production
Build a cohesive personal brand and music career strategy
Connect and learn with a community of like-minded, driven artists
Have opportunities for exposure, including features on my YouTube channel
This program isn’t for everyone.
It’s for the singer between 20 and 40 who writes
songs and admires artists like:
Adele
Hozier
John Legend
Sia
Billie Eilish
Amy Winehouse
Aretha Franklin
Ella Fitzgerald
Whitney Houston
Jennifer Hudson
Michael Bublé
Jessie J
Fantasia Barrino
and more
—musicians who move people with authenticity
and soul, not just catchy hooks.
THIS IS FOR YOU IF YOU:
Value meaningful music that uplifts, inspires,
or heals, rather than chasing trends
or quick fame.
Want to grow holistically
—not just technically, but creatively, emotionally,
and professionally.
See music as a calling to impact others
and express truth, not just a career move.
Crave mentorship and community
with like-minded, driven artists who share
their values.
Enjoy creating music in genres like Pop, Soul,
Jazz, Gospel, or World Music.
Through this program, you will:
Discover and refine your signature sound.
Gain mastery from vocal performance to music production.
Build a cohesive personal brand and music career strategy.
Connect and learn with a community of like-minded, driven artists.
Have opportunities for exposure, including features on my YouTube channel.
What Makes This Program Unique
1. Holistic Approach to Your Artistry
Voice, songwriting, production, branding, marketing, and music business
—everything an artist needs in one mentorship - without boring and outdated courses.
2. Monthly Video Feedback
Submit one performance each week in the community chat for detailed feedback.
Learn from your peers’ submissions too.
3. Direct Mentor Access
I’m present in the community, providing guidance, answering questions,
and giving actionable insights.
4. Peer Learning & Support
The community is curated for driven, creative artists who value growth,
collaboration, and authentic feedback.
5. Merit-Based Exposure
The best weekly performances get featured on my YouTube channel
to give you professional visibility and more in-depth feedback —no pay-to-play.
1. Holistic Approach to Your Artistry
Voice, songwriting, production, branding,
marketing, and music business —everything
an artist needs in one mentorship - without
boring and outdated courses.
2. Monthly Video Feedback
Submit one performance each week in the
community chat for detailed feedback.
Learn from your peers’ submissions too.
3. Direct Mentor Access
I’m present in the community, providing
guidance, answering questions, and giving
actionable insights.
4. Peer Learning & Support
The community is curated for driven, creative
artists who value growth, collaboration,
and authentic feedback.
5. Merit-Based Exposure
The best weekly performances get featured
on my YouTube channel to give you professional
visibility and more in-depth feedback
—no pay-to-play.
Why THIS Is Different From Other Programs
Why THIS Is Different From
Other Programs
Unlike other programs that focus only on one aspect—business, vocal training, or songwriting
—this program is holistic, interactive, and community-driven.
Competitors often charge $2,500–$6,000 for private coaching but offer fragmented support or worse, bombard you with courses that are not tailored to your unique voice and style.
Here, you get all aspects of growth under one roof
with recurring and custom mentorship and a collaborative community.
This is the first premium holistic artist mentorship designed for artists
who want both craft mastery and career transformation.
Unlike other programs that focus only on one
aspect—business, vocal training, or songwriting
—this program is holistic, interactive,
and community-driven.
Competitors often charge $2,500–$6,000 for
private coaching but offer fragmented support
or worse, bombard you with courses that are
not tailored to your unique voice and style.
Here, you get all aspects of growth under
one roof with recurring and custom mentorship
and a collaborative community.
This is the first premium holistic artist
mentorship designed for artists who want
both craft mastery and career transformation.
Meet Your Mentor
ella ray
Degree in Musicology (8 Years of Study in Frankfurt/M and Kiel, Germany)
Professional Voice Teacher & Vocal Coach for over 20 years
Singer-Songwriter, Composer, Multi-Instrumentalist, Producer
Specialist in Signature Sound Development,
Authentic Artist Branding & Marketing
Mentor to Emerging & Established Artists
– with holistic guidance across voice, songwriting, production,
branding, marketing, music business, and career strategy.
Degree in Musicology (8 Years of Study in Frankfurt/M and Kiel, Germany)
Professional Voice Teacher & Vocal Coach
for over 20 years
Singer-Songwriter, Composer,
Multi-Instrumentalist, Producer
Specialist in Signature Sound Development,
Authentic Artist Branding & Marketing
Mentor to Emerging & Established Artists
– with holistic guidance across voice,
songwriting, production, branding, marketing,
music business, and career strategy.
HOW IT WORKS
Every week, you can submit a video in one of the chat rooms to receive feedback from me.
Gain insights from peers —all in a community built for growth, creativity, and exposure.
STEP 1
Join the waitlist and sign up when Soundstonez launches in early 2026!
STEP 2:
Gain access to all chat rooms and resources
STEP 3:
Submit your weekly video in one of the chat rooms
STEP 4:
Apply the insights I give you to your next video
STEP 5:
Get featured on my YouTube channel as the weekly winner
and get more in-depth feedback and advice.
Every week, you can submit a video in one of
the chat rooms to receive feedback from me.
Gain insights from peers —all in a community
built for growth, creativity, and exposure.
STEP 1
Join the waitlist and sign up when Soundstonez
launches in early 2026!
STEP 2:
Gain access to all chat rooms and resources
STEP 3:
Submit your weekly video in one of the chat rooms
STEP 4:
Apply the insights I give you to your next video
STEP 5:
Get featured on my YouTube channel as the
weekly winner and get more in-depth
feedback and advice.
FAQ
I already have a solid voice—why should I join?
This program is for singers like you—your voice is strong, but your signature sound and full artistic identity still need development.
What if I don’t have time to practice every day?
This mentorship is designed for working artists—weekly submissions and community engagement is voluntary and allow for flexible yet consistent growth whenever you need it.
Can I access all chat rooms or only one area?
You get full access to all chat rooms—voice, songwriting, production, branding & marketing, and music business—because they all influence and build on each other. This is a unique offer in this industry.
How is this different from private 1:1 coaching?
You get ongoing access to me and a peer community, plus merit-based exposure.
Private coaching often lacks a collaborative network and community insight, as well as support that is so crucial for artist development.
You get my 360 expertise for a much lower price than what I usually charge for 1:1, so you can invest the saved money in your career.
Ready to Transform Your Sound and Career?
Seats are limited to maintain a supportive, high-quality community.
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